TigerWit is a trading app built on the blockchain. Their innovative solution allows for greater transparency within the space.
TigerWit’s technology was launching globally in September 2018 in line with a Liverpool Football club sponsorship, so it was important that we didn’t miss the start of the season for launch. The problem was that they only have 4 month’s to completely refresh the brand, develop the UX for the app and plan a multi-million pound marketing plan.
By combing Fullfat’s marketing and creative experience, we were able to support on many fronts to make sure the launch aligned with the Liverpool Football Club sponsorship. This means planning their multi-million-pound budget, whilst brainstorming their paid social creative and banners, whilst designing new colour schemes and UX.
This accelerated application of expertise made sure everything launched on time, but also performed too. We launched a multi-channel awareness and app install campaign featured digital & offline & within the 1st month, we had driven over 10,000 app downloads and it continues to optimise every week.
“George and his team provided a bespoke and ready-to-roll, multi-channel marketing capability – including creative – allowing us to get to market quicker than we otherwise could have. Ongoing optimisation and support was implicit and continued after the launch phase and as we brought everything in-house.”
Tim Hughes – CEO, Tigerwit