ABM is a marketing strategy which consists of reaching out and marketing to businesses individually, treating them as a singular market.
This customer-centric approach greatly differs in tactic from other marketing initiatives such as inbound marketing, that may focus on gathering multiple leads while attempting to appeal to multiple of these.
This strategy is focused towards B2B companies and is particularly beneficial for enterprise-level sales organisations with a high number of employees, as this means there is a high number of stakeholders involved in the sales process.
At Fullfat we have developed account-based marketing strategies to help drive lead generation and business for large ticket wins. We use a combination of ABM, inbound marketing and marketing automation to create sustainable, predictable and successful campaigns.