CRO is an often overlooked part of a marketing strategy.
Lots of websites are designed with the idea of turning visitors into customers. This could be sales, leads, or subscriptions.
CRO is the processes used to optimise these conversions. The best time to look into conversion rate optimisation is when your website is driving traffic but not converting into sales.
At this point, you want to get the best bang for your buck by converting as many leads into sales rather than spending more money on advertising for example.
CRO can have a profound impact on your business, here is a simple example:
100 visitors come to your website each month of which 1 converts into a customer. This would leave you with a 1% conversion rate.
Now, following this formula, you would need 10,000 website visitors to gain 100 customers.
Or, you could optimise your conversion rate and get more customers from the same amount of traffic.
A jump from 1%-3% would see you triple your customers, much better than spending 3x as much on advertising wouldn’t you say?
Conversion rate optimisation is all about making the most out of what you already have and making it work better for you.
We have helped many companies increase their conversion rate and we place a high value on it at Fullfat.