It’s quite a new term but with a very traditional concept.
It means to A/B test everything.
From website experience to advertising creative, from checkout journey to mobile app sign up process.
It’s all done with the goal of determining which one drives better results.
It’s important for many reasons –
With a boom in cloud-based tools, it makes it even more complex when it comes to hacking your way to success, as you now need to consider building a growth hacking stack.
We build you a full stack of growth hacking tools, concepts and other marketing strategies to help companies drive better results without too much reliance on pure media spend.
At Fullfat we are performance marketing specialists, this means A/B testing is in our DNA and it has been for a long time.
If you are ready for growth, then we are your perfect choice to hack your way to success.
If you’d like to learn more then check out 3 growth marketing tactics you can try out today.