Lead generation is the process by which individuals who may find value in your product or service are enticed to make their contact information available to your company.
These anonymous users will most often reach your webpage due to relevant content which appeals to them.
It is then possible to convert webpage visitors into leads by offering them something of value, such as an eBook or a free trial.
In essence, lead gen is how you warm up your way with consumers in order to eventually get them to make a purchase or buy your service.
Lead gen is important because for business growth the first stage to any sales cycle is generating leads.
We utilise multiple strategies to run successful lead gen, as this enables reaching various customers during different stages in the buyer’s journey. The most popular include: