Paid Social

Paid Social Advertising


What is paid social advertising?


Advertising on social sites such as Facebook or Instagram, now plays a big role in many social media marketing strategies today.

It’s a great way to promote your online content to a highly targeted audience.

It allows you to choose specific audience segments based on demographics and location and tailor messages & content, specifically to them.


Why is paid social advertising important?


Paid social is important because of the sheer amount of targeting and objective based optimisations you can do.  It is a fundamental part of any strategy for:



It can be combined with other forms of advertising such as paid search or account based marketing to target people at different stages of the buyer journey.

This will allow you to scale at our own pace and make optimisations very quickly.

It is always data-driven, which allows you to make actionable decisions based on data.


How can we help?


We have over 10 years of experience running social advertising campaigns for companies of all sizes.  We are performance marketing specialists so we focus on optimisation through every step of the process to make sure you media budgets are worked as hard as possible.