Performance marketing focusses on conversions. Performance can be measured in ways such as how often an ad is viewed or clicked, how often it generates a lead, or how often it results in a sale. More specifically, the price of an ad is not set but variable in relation to the performance of the ad.
With a focus on conversion rate optimisation, it is a great way to ensure your marketing cost has a positive return on investment.
The benefits of this are that it allows for easy tracking and measurable performance, it is low risk and focused on return on investment.
Over time the performance will continue to improve meaning you spend less money and drive more results.
We are performance marketing specialists, having managed the entire program for Apple Music and App Store. We have the first-hand experience in developing strategy and executing performance campaigns for all types of companies.
Although, performance can be implemented into any type of company that runs marketing to drive conversions or leads.
Get in touch to find out how we can incorporate performance strategies into your business today!