An SEO audit is a process of evaluating your website to find out what chance it has of ranking well on search engine results pages (SERPS) such as Google. SEO audits are critical when evaluating the performance of your website.
Upon completion of an SEO audit, you will be able to pinpoint any issues that need to be repaired or improved to allow a greater chance of performing well.
Even the best-designed sites will struggle if they don’t rank well on the likes of Google. If search engines can’t read your website, then it’s very possible all the work you have put into your site may have been in vain.
Auditing your website for SEO is important for many reasons, even if in the past you have audited and completed technical SEO fixes, it is important to revisit every 6 months make sure to maintain a great technical SEO score.
Aside from your technical SEO, an SEO audit will also help to identify the following:
If you are struggling to reach the first few pages for the search terms important to your business or keep asking yourself the question, why are my competitors getting more traffic? Then that is a sure fire sign you need to be running an SEO audit.