What is a website audit?
If you are thinking of improving or updating your website then a website audit will give you everything you need to understand the performance of your website with the goal of increasing conversions.
This will include SEO performance, growth hacking stack, user experience, content and analytics, and as a result, you will know exactly what you need to do to achieve your goals in terms of traffic and conversions.
It is also a brilliant way of assessing page performance prior to a large-scale search engine optimisation or website redesign project, to make sure you don’t spend lots of time or money on something that won’t do what it is intended to do.
Why is a website audit important?
A website audit will help you in many ways including –
- An audit is the first step to increase website performance, giving you the opportunity to inspect your website’s technical framework and infrastructure.
- Also, you will be able to see how friendly your website is to search engines, and determine how easy it is for users to navigate and find content on your site.
- You will be able to detect and rectify any missed SEO opportunities, helping to increase your websites search rankings.
- Website audits allow you to check whether your website is working in terms of lead generation and conversion. You can then see any opportunities you may have missed to increase lead capture and conversions.
How can we help?
We have over 40 years of combined experience from marketing, creative, branding & UX, in which we utilise our expertise from all sides to deliver a website audit that will help you greatly improve your website and results.
You wouldn’t purchase a house without a surveyor and similarly, you shouldn’t make major (or minor) updates to your website without an audit. As a result, you will be in a much better place to move forward.